University of Sussex scientists have made a telling breakthrough in detailing the formation of 'flashbulb memories', which can help a snail find a sugary treat but also mean a war survivor repeatedly ...

Scientists have made a telling breakthrough in detailing the formation of 'flashbulb memories', which can help a snail find a sugary treat but also mean a war survivor repeatedly relives their trauma.

Flashbulb memory (e.g., memory of one's personal situation in relation to an extraordinary event, such as a surprise marriage proposal) has yet to be closely studied by consumer researchers, and its ...