Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Understanding your customers when there’s only a handful isn’t ...

The Gifi system of analyzing categorical data through non-linear varieties of classical multivariate analysis techniques is reviewed. The system is characterized by the optimal scaling of categorical ...

When you know the difference between descriptive and behavioral marketing, you can decide on the best marketing approach for your business and use it to get new customers. Descriptive strategies apply ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

Menu Distinguishing Between the Conceptual Versus the Empirical Distinguishing Between Descriptive Versus Normative Statements Thought Experiments Annotated Sample of Writing from Philosophy A ...