A business analyst, or BA, is a member of a project management team who helps a business resolve issues with its processes to move the business toward its strategic goals. A BA works as a bridge ...

Derek Steer is co-founder and CEO of Mode Analytics, the most collaborative platform for business intelligence and interactive data science. Twenty years ago, critical questions about a business — ...

conDati Marketing Analytics is a cloud-based service that applies data integration, data science and machine learning to help marketers understand and improve the performance of digital campaigns.

A report just came in. It draws some dazzling conclusions based on new data. The question is – should you believe it? It’s easy to trust research when the conclusions align with the impressions you ...