This book is the only guide dedicated to qualitative research methods in communication. It introduces readers to every step of the qualitative research process, from developing research topics and ...

What is the Multi-Step Flow Theory? A theory stating that the mass media distributing information first flows down to opinion leaders before getting to the public. The multi-step flow theory was first ...

If we are using content providers such as libraries, archives, museums, media, and digital communications companies in learning spaces, we need to consider our ways of educating: how are we using them ...