I was going on four professional coffee dates and averaging one new client a week, and it’s thanks to these four guiding principles. I developed the habit of reviewing four intentions, which we called ...

Advertising agencies advise their clients on advertising strategy and develop campaigns to meet marketing objectives. The most common reasons for client meetings are to discuss requirements for ...

Entrepreneurs live to bend the rules. It’s not malicious, we just see the world a bit differently. I was fired from my first job, working as a member of the IT staff at my high school, shortly after ...

I had been having four cups of coffee a week with potential clients and acquiring about one out of four. The back-of-the-napkin data I was keeping showed my conversion rate from "Buying Conversation" ...

Chris had just returned from a meeting with a potential client and shared the outcome with Pat, the CEO of the company: “We really hit it off great. Our meeting was supposed to last only twenty ...

One of the most difficult parts of being a financial advisor is landing new clients, so it's understandable that many advisors sink significant time into marketing and lead generation. However, ...