Businesses establish a balanced scorecard to align all their company activities. This type of performance management framework adds non-financial measures to traditional financial metrics and gives ...

No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

Campbell, Dennis, Srikant M. Datar, Susan L. Kulp, and V.G. Narayanan. "Testing Strategy with Multiple Performance Measures: Evidence from a Balanced Scorecard at ...

The Department of Veterans Affairs’ IT office is developing a new set of metrics to measure the agency’s success managing a cloud-driven digital transformation across several of its most important ...

Akron, OH - Smithers Quality Assessments Division has achieved first place in the International Automotive Oversight Bureau's (IAOB) External Balanced ...