Vienna-based company TriLite Technologies is developing new 3D tech that will allow people to view ultra-detailed 3D projections from any angle without glasses. The technology makes use of innovative ...

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. In the new series “Stimulating Retail,” join ...

In some Asian countries, 3D billboards are marking the next wave of advertising, drawing eyes to lifelike depictions of animals or products. Where Australia’s first 3D billboard is bringing an iconic ...

International travel and lifestyle brand, TUMI, has swept into cities with its first three-dimensional (3D) Out-of-Home (OOH) advertisement showcasing its TEGRA-LITE hardside luggage collection. Using ...

In an increasingly competitive and crowded advertising landscape, more brands have begun creating literal out-of-the-box campaigns by leveraging 3D billboard displays to grab audiences and capture ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Storytelling and the ...

Google and Samsung are continuing their joint advertising campaign with a 3D anamorphic billboard in Times Square that highlights the Galaxy Z Flip 4, Google Assistant, and YouTube Music with the help ...

A 3D billboard advertisement for Bangalore Thindies, depicting a man pouring filter coffee, has captured public attention and sparked debate. While some praise its innovative design, others express ...

Brilliant billboard advertising can stop you in your tracks, embracing larger-than-life design and clever copy to grab the attention of passers-by. It's a diverse space, but while TV adverts might ...